June 15, 2017
Reader-First Content That Does Its Job: Principles and Examples for Continuous Collaboration
at Localization World Barcelona 2017

Eventually, creating content comes down to fingers hitting letters, one at a time. But the interplay of thoughts, corporate politics, decisions, emotions, hunger and the need of going to the loo right when muse strikes that makes fingers hit keys is baffling and unpredictable.

Creating measurably effective content requires consistently effective content creators. In this session, Matt will delve deep into debugging the wetware (i. e., brains) of people and teams and unearth principles that help create consistent results.

Takeaways: How to use agile change management and leadership alignment to make individuals, teams and departments happier and more productive; utilize existing corporate silos to turn work environments from debilitating into supporting; implement workflow tools even when facing headwinds.

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June 1, 2017
Trust Value Chains
beim TrustPilot-Event „Der Einfluss von Bewertungen auf die Customer-Journey und die Customer-Experience

Vertrauen ist die Grundlage für Wert-volle Kundenbeziehungen – aber trust engineering kostet viel Zeit und Geld und wirkt, wenn überhaupt, nur kurzfristig. Mit intelligenten, selbstoptimierenden Workflows können Unternehmen jeder Größe Vertrauen aus dem Vollen schöpfen. In diesem Impulsvortrag zeigt Mathias Maul (The Content Shrinks), wie Sie Reviews und andere kunden- und unternehmensgenerierte Inhalte wertschöpfend nutzen, Abteilungs-Silos lieben lernen und das Google-Wurmloch von beiden Seiten betrachten.


January 17, 2017
Reader-First Content with Author-First Workflows
with Scott Abel, The Content Wrangler

Being a proxy for direct human interaction, content needs to be authentic to reach its desired goals. But good luck trying to inject authenticity into today’s highly volatile teams and workflows that govern the daily grind of sales, marketing and pr departments.

Methods to make the recipient believe that content is authentic are like a crutch. Do not focus on creating authentic content. Instead, help your content creators become more authentic in what they do and who they are, and much of the rest will come naturally.

Join Mathias Maul, Chief Shrink at The Content Shrinks, for this one-hour webinar and gain valuable insights for your daily business operations that help you devise and implement author-first workflows; coach your content teams to become the best at what they do; and enhance communication between the voices inside your content creators’ heads.

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November 1-3, 2016
Humane Content Workflows
acrolinx Content Connections 2016

Chock-full with personas, life cycle diagrams and style guides, content strategies often lack one essential feature: the means and methods to make a particular strategy work within a particular company, its teams and (often quite particular indeed) employees and agencies. In this half-hour presentation, you will learn how to …

  • create and govern reader-first content with self-optimizing author-first content workflows,
  • tailor content strategies to the particularities of your company, teams and employees,
  • enhance intra-team and inter-team communication – even across silo boundaries,
  • optimize communication with external agencies,
  • decide when you should insource or outsource content work, and
  • identify and defuse issues before it’s too late and overcome impasses using your own resources.

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September 29-30, 2016
Humane Content-Workflows: Wie Unternehmen und Agenturen Inhalte finden, die wirklich wirken.

Die Content-Sau rennt inzwischen schon so schnell durchs Dorf, dass man sie gar nicht mehr treiben muss. Dabei reden sich Unternehmen, Agenturen und Berater die Münder fusselig, was die wirklich wirklich echt jetz! beste Strategie ist, um Content zu gestalten, der wirklich wirkt – und übersehen dabei, dass die Lösung einfach sein kann … und Mut erfordert. In diesem Vortrag referiert Mathias Maul darüber, wie im Gewusel aus Mitarbeitern, Teams und Agenturen Sinnvolles entstehen kann, das lange wirkt.

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August 15, 2016
AI vs. Humans: The Future of Content Strategy
UX DAYS TOKYO x UX SKETCH #22 x Tokyo Content Strategy Meetup

コンテンツ戦略と聞くとあまりUXと関係が無い様に感じるかもしれませんが、コンテンツとユーザーとのTPOを考え、ベストなストーリーを設計するという意味では、UXと非常に近い概念です。 コンテンツ戦略、コンテンツ・マーケティング的な側面から、AIは知的犯罪に対抗し得るのか、AIのデジタルマーケティングでの役割とは、著者ファーストのワークフローと読者ファーストのコンテンツの作り方、企業へのコンテンツ戦略の導入、などについて語っていただきます。

Sign up: connpass · Meetup